Product Line

Product Line
A group of related products manufactured by a single company. For example, a cosmetic company's makeup product line might include foundation, concealer, powder, blush, eyeliner, eyeshadow, mascara and lipstick products that are all closely related. The same company might also offer more than one product line. The cosmetic company might have a special product line geared toward teenagers and another line geared toward women older than 60, in addition to its regular product line, that can be used by women of any age.

A good way for a company to try to expand its business is by adding to its existing product line. This is because people are more likely to purchase products from brands with which they are already familiar. For example, a frozen pizza company may wanted to increase its market share by adding frozen breadsticks and frozen pastas to its product line.


Investment dictionary. . 2012.

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  • product line — ➔ line * * * product line UK US noun [C] (also line, also product range) MARKETING, COMMERCE ► a range of similar products or services that are sold by the same company, with different features and different prices: »Apple s iPod is a very… …   Financial and business terms

  • product line — product lines N COUNT A product line is a group of related products produced by one manufacturer, for example products that are intended to be used for similar purposes or to be sold in similar types of shops. [BUSINESS] A well known UK… …   English dictionary

  • product line extension — UK US noun (also line extension, also category extension) MARKETING, COMMERCE ► [C or U] (also product line stretching) the addition of a product or service with different features, sizes, prices, etc., to an existing range of products: »The… …   Financial and business terms

  • product line stretching — ➔ line stretching * * * product line stretching UK US noun [U] MARKETING, COMMERCE ► PRODUCT LINE EXTENSION(Cf. ↑product line extension) …   Financial and business terms

  • product line manager — UK US noun [C] MARKETING, COMMERCE ► CATEGORY MANAGER(Cf. ↑category manager) …   Financial and business terms

  • Product line extensions — A product line extension is the use of an established product’s brand name for a new item in the same product category. ee also*brand *brand management *marketing *product management *Product lining …   Wikipedia

  • product-line filling — Increasing the product line by adding more items within the existing range of products. Compare product line stretching …   Big dictionary of business and management

  • product-line pricing — Setting the price steps between various products in a product line, based on differences in costs of manufacture between the products, competitors prices, and how customers evaluate the different features in the product line …   Big dictionary of business and management

  • product-line stretching — Increasing the product line by lengthening it beyond its current range. Compare product line filling …   Big dictionary of business and management

  • product line — noun a particular kind of product or merchandise a nice line of shoes • Syn: ↑line, ↑line of products, ↑line of merchandise, ↑business line, ↑line of business • Hypernyms: ↑merchandise, ↑ …   Useful english dictionary

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